To build anticipation for the launch of Regal Milano, a bespoke atelier in Gastown, Lathley produced a series of launch films that introduced the brand through its distinct collections. From womenswear and bespoke suiting to eveningwear, each film was crafted with its own pacing, tone, and visual style to reflect the character of the collection it showcased.

Each short film was dripped out over the course of the weeks preceeding the launch, here they have been compiled into one master cut